Others' Designs I like this brochure a lot. I’m not into motorcycles at all or anything but the flyer is very clean which makes it attractive to me. I also really like the colors they used. Even though I like this look a lot, it probably wouldn't be the right feel for what my brochure should be. Besides the looks, this brochure has all the information I would need on it. But it still looks clean. Sometimes when things give detailed information it gets sloppy and annoying to read and look at. This does a good job at staying nice though. Contrast: The orange and black are very different from each other and stand out but at the same time still look clean and together.Repetition: The fonts and colors repeat according to their importance and topic, making it easy to follow and understand.Alignment: For the most part all of the text is aligned on the left, except for when it is appropriately centered.Proximity: Information is together. All the costs and details are together, while there are rules on another page, and directions and location on yet another page.Purpose: The purpose is to get people to come to the tour, or to give people who want to go all the information they need about it.Audience: People who are interested in motorcycles and how they are built, or fans of Harley-Davidson.Genre: Brochure.Engagement: The author(s) of this flyer definitely got a lot out of making this, because they were hired and trusted by a top company to represent them. This is a brochure that I don’t like nearly as much. You can tell the cover is sort of animated and it looks kind of cheesy. It is probably for older people, which would make sense since it is a museum of the railroad. But for my project, I would need something attractive to younger people, as the main concern is with students. Contrast: In the main text, the contrast isn't great - just black text on a white background. On the cover, there is not good contrast because the conductor almost blends in with the train.Repetition: The headings in the text are colored and sized according to the others that have similar information.Alignment: The alignment is actually good, and it breaks alignment sometimes to make something stand out more.Proximity: Information that goes together is grouped together to make is easy for readers.Purpose: This is trying to get people to visit the railroad museum and participate in its events.Audience: Anyone who may be interested in trains and the railroad.Genre: Brochure.Engagement: It doesn't look extremely professional, so I am thinking somebody volunteered to create this. If that is the case, the creator probably had fun doing it and maybe used it also as a time to sharpen their skills.
This brochure works really well for what it is trying to accomplish. It is very stylish and sleek. It catches your eye because it seems modern and it makes me want to be a part of whatever is happening in the picture. I will probably try to use something like this with information about my topic for my project. It is also brightly colored and stands out among other things. Contrast: The light grey background really sets off the blue and black on the model's dress and catches attention right from the start.Repetition: The text and colors are used strategically to get focus on the important things.Alignment: I really like how it is aligned to either margin on the inside, and creates a nice outline for the model. I always think of aligning things to the left, but I see that it is interesting when you align to the right.Proximity: Details about the mall and social media accounts as well as location are all grouped together accordingly.Purpose: The brochure is meant to get people to shop at the outlets.Audience: Potential shoppers looking for somewhere to find good stores and have fun.Genre: Brochure.Engagement: The creator of this probably got paid to think of and develop this brochure. What I Take Away
I tried to take the best elements of contrast and alignment, and add them to my transformation. I used the information that was simplest and the most basic facts to get started. It is hard to read and take anything away from a brochure that has too much information on it, so I put the important details to get people interested, and a way they can learn more after reading.
Contrast: There is contrast in the colors enough that it stands out, but not too much that it is busy or confusing to look at.Repetition: The colors repeat, and even in the pictures I tried to get the same color tone. The text is the same font throughout.Alignment: Everything was aligned in three columns. I tried so hard to get the second line on the front page to be aligned with the rest, but the template would just not let me change it.Proximity: I grouped similar information together in a way that was easy to read.Purpose: To show high school students the options of schooling to get ahead and save time and money.Audience: Incoming high school students/students currently in high school.Genre: Brochure.Engagement: I learned how to make a brochure, as it was my first time doing this, and it could be useful to me in the future.
EAR Step Two
Others' Designs
This newsletter template is actually pretty nice! I like the color scheme and the designs. Sometimes I will find graphics to be corny or useless but in this one I think it fits and doesn't look bad. There is good alignment. And repetition. You can clearly tell that the main colors are blue and orange and I like how the graph has the highest point in orange because it stands out and makes it look better to the eye as you're seeing the most successful thing as brightest. Contrast: The blue and orange set each other apart very nicely, and it stays clean enough that it never looks messy or confusing.Repetition: The orange and blue repeat throughout the pictures, and I love how the last bar of data on the graph is orange, making the improvement stand out even more.Alignment: The newsletter is lined up in three columns.Proximity: Although there is no real text, it seems that all the appropriate information is found in the same place.Purpose: To inform clients of how the company is performing and improving.Audience: Clients or possible clients .Genre: Newsletter.Engagement: The business owner who had the idea for this had to think about the most important information to include, and it made him think about the company and what was important.
I do not care for this one nearly as much. Although it has nice alignment - it has way too much stuff on it. If you're going to have this much information, then I think you should just have a link to a website or something where it can all be found instead of overloading the newsletter, which makes me not even want to read it. Besides that, it also has good repetition, because it uses main colors throughout the whole thing. Contrast: There are different colors, but they are the same pallet, so I do not think there is good contrast.Repetition: It does have repetition, because it repeats the colors in the headings.Alignment: It is aligned properly, in three columns.Proximity: Information is grouped together in a way that makes sense and is easy to read.Purpose: To get clients or future clients to get to know the company or what it does and why you should use them.Audience: Potential/current clients.Genre: Newsletter.Engagement: The author had to determine what to include to draw customers interest, and this prepared him for the future if he were to talk to more potential customers.
I think this one is the best example of contrast. There is a very simple dark background, and white writing, with brightly colored boxes with pictures and information. It also has good alignment and repetition. I would like to use something like this, but probably without the pictures, and maybe a slightly different format, because I have more information to say. Contrast: There is beautiful contrast, in the three different colors on the dark gray background with a white border.Repetition: The font and text size are the same throughout for the different headings or body text.Alignment: It is very aligned because every line of text and the pictures match up together.Proximity: Information is grouped together and makes sense with the picture for each different section.Purpose: It could really be for anything, it looks like it could be informative about how to manage your time.Audience: Maybe college students or employees at a company who would send out this newsletter.Genre: Newsletter.Engagement: The author of this got experience and practice by making this newsletter. What I Take Away
I think it would be most beneficial for me to transform my CLUE project to a newsletter type letter directed at high school students/their parents. I want to incorporate contrast, repetition, alignment, and proximity. I like the more simple color schemes, but still something that is bright and catches your eye. Although it is written to a student, it has information that a parent would want to see. So, this is to draw and capture the attention of a student, and to provide the information to a parent that needs it.
Contrast: There is a strong but smooth contrast between the orange and black text, on a white background.Repetition: All of the important headings are in bold and orange, with the body in black beneath it.Alignment: It is aligned appropriately and and looks perfect to the eye.Proximity: Information that is needed to be read together is all together in the letter.Purpose: To tell family and faculty of those taking dual enrollment classes or potentially taking the classes about what it really is and why it should be pursued.Audience: Family/Faculty.Genre: Newsletter.Engagement: When making this newsletter, I learned how to look at other models and create something that I have never made before. I also had to think hard about what information I would use that would be the most effective on this audience.
EAR Step Four
Others' Designs
I like this cartoon because it is very powerful and clearly shows what each thing is. It also makes you really think about the message it is trying to get across because it is a strong image. The things that stand out are how small the college student is compared to the lender, making him have almost no say or free will. The illustration of the chains is nice because it is showing how you can become a slave to debt. Contrast: There is contrast between the black drawings and white background.Repetition: The same style of art and fonts are used through the whole thing.Alignment: There is no specific alignment, because it is a drawing. But the main elements are in thirds of the picture, which is what it is supposed to be.Proximity: The title that explains the picture is right above the one who got the masters degree, so it makes it clear.Purpose: To show how debt imprisons people, especially those in school.Audience: Those thinking about borrowing a lot of money.Genre: Satire (Political Cartoon)Engagement: The artist who made this may have had the same experience in his life, and was glad to be able to draw an experience and share it with others.
This cartoon caught my attention because of the word play. Both the police and the crowd are saying "don't shoot," but saying it to different people. Both things are very true, and seeing it this way makes you think about it more than before. Also, I like how the people are labeled so you know what you're looking at. Contrast: There is stunning but subtle contrast in this, with the skin tones of the people and coloring of their clothes.Repetition: Repetition is found in the uniformity of the people's features and the style of the art.Alignment: Aligned in thirds.Proximity: The "don't shoot" is above the proper individuals to make sense.Purpose: It is showing how the people in Ferguson were saying not to shoot, and the police are saying the same thing to the media who are projecting such a bad image of our police force.Audience: Anybody who keeps up with the news and current events in our country.Genre: Satire (Political Cartoon).Engagement: The creator of this had a genius idea to use the same concept for both the police and media. They enjoyed using their creativity to make this cartoon.
This cartoon is a little bit darker, and although it is not my favorite, it is interesting. The blood spilling out turns into the words "work ethic" which shows that the creator of this believes that Obama-Care will kill America's work ethic. It portrays the creators ideas in a way that really makes you think Obama-Care is bad, which is the writer's goal. Contrast: There is nice contrast with the white/red background and the blue and red characters.Repetition: The font and colors are repeated in the picture.Alignment: Not too much alignment in this, but it still looks good to the eye.Proximity: The words of work ethic are coming out of Uncle Sam, who represents America, so it is like America is losing their work ethic.Purpose: To show that Obama's healthcare is not the best thing for us.Audience: Americans.Genre: Satire (Political Cartoon).Engagement: The artist obviously firmly believes that Obama care is not what our country needs, and he was able to communicate this to many people through an interesting medium. What I Take Away
traditional ed cartoon.jpg
For my transformation, I tried to use what I liked about all of the other ones, and although I'm not an artist, I tried to put something together. This is an old man losing his money and saying "finally graduated" because he went the route of traditional education, and therefore was very old when he got done with college and was in debt. Of course, this is a big exaggeration, but it was meant to be so. I choose the audience to be either high school students or their parents. In doing this, I felt that this picture warned them of what would happen if they followed the path of traditional education. This is all based on information I found in my CLUE project research. I found that classes taken traditionally cost much more, and ends in debt, hence the money flying out of his pocket. He is portrayed as an old man because I wanted to make the point that it takes much longer to get your schooling done when you do not take advantage of dual enrollment. Contrast: Every color in the picture stands out from the white background, but isn't too many different colors.Repetition: There is repetition in the style used to put together the elements.Alignment: It is mostly centered, with the other elements properly placed around it.Proximity: The text and elements are near what they should be to make sense.Purpose: To show that if you follow traditional education, you will end up like this old man.Audience: Students in high school and their parents.Genre: Satire.Engagement: When making this, I learned how to create a picture that looks pleasant to the eye and still communicated everything I wanted it to. I have never done a cartoon like this before, and I now know how to use online resources to create an image like this.
Others' Designs
I like this brochure a lot. I’m not into motorcycles at all or anything but the flyer is very clean which makes it attractive to me. I also really like the colors they used. Even though I like this look a lot, it probably wouldn't be the right feel for what my brochure should be. Besides the looks, this brochure has all the information I would need on it. But it still looks clean. Sometimes when things give detailed information it gets sloppy and annoying to read and look at. This does a good job at staying nice though.
Contrast: The orange and black are very different from each other and stand out but at the same time still look clean and together.Repetition: The fonts and colors repeat according to their importance and topic, making it easy to follow and understand.Alignment: For the most part all of the text is aligned on the left, except for when it is appropriately centered.Proximity: Information is together. All the costs and details are together, while there are rules on another page, and directions and location on yet another page.Purpose: The purpose is to get people to come to the tour, or to give people who want to go all the information they need about it.Audience: People who are interested in motorcycles and how they are built, or fans of Harley-Davidson.Genre: Brochure.Engagement: The author(s) of this flyer definitely got a lot out of making this, because they were hired and trusted by a top company to represent them.
This is a brochure that I don’t like nearly as much. You can tell the cover is sort of animated and it looks kind of cheesy. It is probably for older people, which would make sense since it is a museum of the railroad. But for my project, I would need something attractive to younger people, as the main concern is with students.
Contrast: In the main text, the contrast isn't great - just black text on a white background. On the cover, there is not good contrast because the conductor almost blends in with the train.Repetition: The headings in the text are colored and sized according to the others that have similar information.Alignment: The alignment is actually good, and it breaks alignment sometimes to make something stand out more.Proximity: Information that goes together is grouped together to make is easy for readers.Purpose: This is trying to get people to visit the railroad museum and participate in its events.Audience: Anyone who may be interested in trains and the railroad.Genre: Brochure.Engagement: It doesn't look extremely professional, so I am thinking somebody volunteered to create this. If that is the case, the creator probably had fun doing it and maybe used it also as a time to sharpen their skills.
This brochure works really well for what it is trying to accomplish. It is very stylish and sleek. It catches your eye because it seems modern and it makes me want to be a part of whatever is happening in the picture. I will probably try to use something like this with information about my topic for my project. It is also brightly colored and stands out among other things.
Contrast: The light grey background really sets off the blue and black on the model's dress and catches attention right from the start.Repetition: The text and colors are used strategically to get focus on the important things.Alignment: I really like how it is aligned to either margin on the inside, and creates a nice outline for the model. I always think of aligning things to the left, but I see that it is interesting when you align to the right.Proximity: Details about the mall and social media accounts as well as location are all grouped together accordingly.Purpose: The brochure is meant to get people to shop at the outlets.Audience: Potential shoppers looking for somewhere to find good stores and have fun.Genre: Brochure.Engagement: The creator of this probably got paid to think of and develop this brochure.
What I Take Away
Draft:
Final:
I tried to take the best elements of contrast and alignment, and add them to my transformation. I used the information that was simplest and the most basic facts to get started. It is hard to read and take anything away from a brochure that has too much information on it, so I put the important details to get people interested, and a way they can learn more after reading.
Contrast: There is contrast in the colors enough that it stands out, but not too much that it is busy or confusing to look at.Repetition: The colors repeat, and even in the pictures I tried to get the same color tone. The text is the same font throughout.Alignment: Everything was aligned in three columns. I tried so hard to get the second line on the front page to be aligned with the rest, but the template would just not let me change it.Proximity: I grouped similar information together in a way that was easy to read.Purpose: To show high school students the options of schooling to get ahead and save time and money.Audience: Incoming high school students/students currently in high school.Genre: Brochure.Engagement: I learned how to make a brochure, as it was my first time doing this, and it could be useful to me in the future.
EAR Step Two
Others' Designs
This newsletter template is actually pretty nice! I like the color scheme and the designs. Sometimes I will find graphics to be corny or useless but in this one I think it fits and doesn't look bad. There is good alignment. And repetition. You can clearly tell that the main colors are blue and orange and I like how the graph has the highest point in orange because it stands out and makes it look better to the eye as you're seeing the most successful thing as brightest.
Contrast: The blue and orange set each other apart very nicely, and it stays clean enough that it never looks messy or confusing.Repetition: The orange and blue repeat throughout the pictures, and I love how the last bar of data on the graph is orange, making the improvement stand out even more.Alignment: The newsletter is lined up in three columns.Proximity: Although there is no real text, it seems that all the appropriate information is found in the same place.Purpose: To inform clients of how the company is performing and improving.Audience: Clients or possible clients .Genre: Newsletter.Engagement: The business owner who had the idea for this had to think about the most important information to include, and it made him think about the company and what was important.
I do not care for this one nearly as much. Although it has nice alignment - it has way too much stuff on it. If you're going to have this much information, then I think you should just have a link to a website or something where it can all be found instead of overloading the newsletter, which makes me not even want to read it. Besides that, it also has good repetition, because it uses main colors throughout the whole thing.
Contrast: There are different colors, but they are the same pallet, so I do not think there is good contrast.Repetition: It does have repetition, because it repeats the colors in the headings.Alignment: It is aligned properly, in three columns.Proximity: Information is grouped together in a way that makes sense and is easy to read.Purpose: To get clients or future clients to get to know the company or what it does and why you should use them.Audience: Potential/current clients.Genre: Newsletter.Engagement: The author had to determine what to include to draw customers interest, and this prepared him for the future if he were to talk to more potential customers.
I think this one is the best example of contrast. There is a very simple dark background, and white writing, with brightly colored boxes with pictures and information. It also has good alignment and repetition. I would like to use something like this, but probably without the pictures, and maybe a slightly different format, because I have more information to say.
Contrast: There is beautiful contrast, in the three different colors on the dark gray background with a white border.Repetition: The font and text size are the same throughout for the different headings or body text.Alignment: It is very aligned because every line of text and the pictures match up together.Proximity: Information is grouped together and makes sense with the picture for each different section.Purpose: It could really be for anything, it looks like it could be informative about how to manage your time.Audience: Maybe college students or employees at a company who would send out this newsletter.Genre: Newsletter.Engagement: The author of this got experience and practice by making this newsletter.
What I Take Away
Draft:
Final:
I think it would be most beneficial for me to transform my CLUE project to a newsletter type letter directed at high school students/their parents. I want to incorporate
contrast, repetition, alignment, and proximity. I like the more simple color schemes, but still something that is bright and catches your eye. Although it is written to a student, it has information that a parent would want to see. So, this is to draw and capture the attention of a student, and to provide the information to a parent that needs it.
Contrast: There is a strong but smooth contrast between the orange and black text, on a white background.Repetition: All of the important headings are in bold and orange, with the body in black beneath it.Alignment: It is aligned appropriately and and looks perfect to the eye.Proximity: Information that is needed to be read together is all together in the letter.Purpose: To tell family and faculty of those taking dual enrollment classes or potentially taking the classes about what it really is and why it should be pursued.Audience: Family/Faculty.Genre: Newsletter.Engagement: When making this newsletter, I learned how to look at other models and create something that I have never made before. I also had to think hard about what information I would use that would be the most effective on this audience.
EAR Step Four
Others' Designs
I like this cartoon because it is very powerful and clearly shows what each thing is. It also makes you really think about the message it is trying to get across because it is a strong image. The things that stand out are how small the college student is compared to the lender, making him have almost no say or free will. The illustration of the chains is nice because it is showing how you can become a slave to debt.
Contrast: There is contrast between the black drawings and white background.Repetition: The same style of art and fonts are used through the whole thing.Alignment: There is no specific alignment, because it is a drawing. But the main elements are in thirds of the picture, which is what it is supposed to be.Proximity: The title that explains the picture is right above the one who got the masters degree, so it makes it clear.Purpose: To show how debt imprisons people, especially those in school.Audience: Those thinking about borrowing a lot of money.Genre: Satire (Political Cartoon)Engagement: The artist who made this may have had the same experience in his life, and was glad to be able to draw an experience and share it with others.
This cartoon caught my attention because of the word play. Both the police and the crowd are saying "don't shoot," but saying it to different people. Both things are very true, and seeing it this way makes you think about it more than before. Also, I like how the people are labeled so you know what you're looking at.
Contrast: There is stunning but subtle contrast in this, with the skin tones of the people and coloring of their clothes.Repetition: Repetition is found in the uniformity of the people's features and the style of the art.Alignment: Aligned in thirds.Proximity: The "don't shoot" is above the proper individuals to make sense.Purpose: It is showing how the people in Ferguson were saying not to shoot, and the police are saying the same thing to the media who are projecting such a bad image of our police force.Audience: Anybody who keeps up with the news and current events in our country.Genre: Satire (Political Cartoon).Engagement: The creator of this had a genius idea to use the same concept for both the police and media. They enjoyed using their creativity to make this cartoon.
This cartoon is a little bit darker, and although it is not my favorite, it is interesting. The blood spilling out turns into the words "work ethic" which shows that the creator of this believes that Obama-Care will kill America's work ethic. It portrays the creators ideas in a way that really makes you think Obama-Care is bad, which is the writer's goal.
Contrast: There is nice contrast with the white/red background and the blue and red characters.Repetition: The font and colors are repeated in the picture.Alignment: Not too much alignment in this, but it still looks good to the eye.Proximity: The words of work ethic are coming out of Uncle Sam, who represents America, so it is like America is losing their work ethic.Purpose: To show that Obama's healthcare is not the best thing for us.Audience: Americans.Genre: Satire (Political Cartoon).Engagement: The artist obviously firmly believes that Obama care is not what our country needs, and he was able to communicate this to many people through an interesting medium.
What I Take Away
For my transformation, I tried to use what I liked about all of the other ones, and although I'm not an artist, I tried to put something together. This is an old man losing his money and saying "finally graduated" because he went the route of traditional education, and therefore was very old when he got done with college and was in debt. Of course, this is a big exaggeration, but it was meant to be so. I choose the audience to be either high school students or their parents. In doing this, I felt that this picture warned them of what would happen if they followed the path of traditional education. This is all based on information I found in my CLUE project research. I found that classes taken traditionally cost much more, and ends in debt, hence the money flying out of his pocket. He is portrayed as an old man because I wanted to make the point that it takes much longer to get your schooling done when you do not take advantage of dual enrollment.
Contrast: Every color in the picture stands out from the white background, but isn't too many different colors.Repetition: There is repetition in the style used to put together the elements.Alignment: It is mostly centered, with the other elements properly placed around it.Proximity: The text and elements are near what they should be to make sense.Purpose: To show that if you follow traditional education, you will end up like this old man.Audience: Students in high school and their parents.Genre: Satire.Engagement: When making this, I learned how to create a picture that looks pleasant to the eye and still communicated everything I wanted it to. I have never done a cartoon like this before, and I now know how to use online resources to create an image like this.